A UNIQUE EXPERIENCE

THE CHALLENGE Coloration and bleaching can damage the hair structure. The hair become weak and break.
The result: your clients can not change their look as often as they would like to.
THE IDEA ADD-PLEX is the first professional treatment to be used at home, that prevents damages to the hair structure during the coloration.

Technology

A revolution for everyone coloring its hair

It prevents damages to the hair structure during coloring or bleaching.
It gives the hair strength and protection from breakage.
The hair is hydrated and soft.
Color brilliance is not damaged


1 REBUILDER

Is added to the color or bleach blend to protect the hair. During the coloring process the damaged hair structure is repaired back. Thanks to Nio-Active ingredients the hair structure becomes healthier. NIO ACTIVE. The dual action formulation deeply penetrates into the cortex thanks to Nio-Active Technology.

2 BooSTER

Is applied after the coloration or the bleaching treatment, to intensify the effect of phase 1 and strengthen the hair. cream with Nio-Active, intensifying the e ect of the treatment with 1-REBUILDER. The hair structure is remarkably strengthened. For a long- lasting and healthy effect.

ADD-PleX is the ProDuct thAt All your clients wAnt

It can be used with every brand’s coloration or bleaching treatments.
It allows your clients to change their hair color as they want, without any risks for the hair.
It acts in two phases: during and after the coloration (or bleaching treatment).
It nourishes and gives hydration thanks to Nio-Active: this innovative technology allows the active ingredients to deeply penetrate into the hair.
Does not in uence the color’s results, setting times and features.

How to use

 
 

WITH coLoR

1. ADD-PLEX can be used with every brand’s color.
2. According to the coloration usage instructions, mix color cream with oxygen.
3. Add 1-Rebuilder whole sachet and mix again.
4. Apply according to the color usage instructions.
5. Rinse off well and proceed with the shampoo. After having colored and then shampooed the hair, evenly apply on rinsed hair the whole content of 2-Booster sachet. Leave in for 5 minutes. Rinse off carefully and blow dry.

 

WITH BLEAcHING

1. ADD-PLEX can be used with every brand’s bleaching powder.
2. In a non metallic bowl, mix bleaching powder with peroxide according to the bleaching usage instructions.
3. Add the whole content of 1-Rebuilder sachet. Mix well and apply according to the bleaching usage instructions. Rinse off well and proceed with the shampoo.
4. After having bleached and then shampooed the hair, evenly apply on rinsed hair the whole content of 2-Booster sachet. Leave in for 5 minutes. Rinse off carefully and blow dry.

Become a Distributor

mArketing mAteriAls

 

Services for customers

who we Are

Hair Styling Applications is a professional hair color manufacturer with over 30 years of experience in providing top quality beauty products.

WE ARE
EURoPEAN BEAUTY PRoDUcER
BEAUTY SPEcIALISTS
INNovATIvE LABoRAToRIES
INvENTIvE FoRMULAToRS AND ScIENTISTS PASSIoNATE BEAUTY INNovAToRS

 

internAtionAl reAlity

Founded in 1982 in Italy, Milan area, the company counts on a deep expertise in di erent elds of beauty. We are an international reality, operating in more than 90 countries.

Our Team

the fActory

The factory covers an area of 45.000 sqm and think big in each phase of its job.

Our Team

 

 

Our Team

hAir colors

Daily hair color production of 30 tons, 150.00 tubes plus bulk.

Our Team

formulAtions

More than 500 color shades available in multiple formulations.

Our Team

internAtionAl

Every week, about 35 full trucks with national and International destinations.

Our Team

QuAlity

our commitment to quality, both in products development and processes management, has allowed us to obtain European Quality Assurance certi cation in 2003 and UNI EN ISo 9001:2008 certi cation.

 

Contact

© Add-Plex 2017

Hair Styling Applications s.p.a  -  VAT IT 01992550127